Though a picture speaks a thousand words, the language on your site can make the difference between success and failure. We insure that your message is clear and professional, as well as informative and enjoyable to read.

Your website must instill confidence. Nothing will destroy a potential customer’s interest in your company than the common mistakes made in the verbiage. We employ an award winning writer to create the professional and effective language that projects your company's excellence.

Common mistakes seen in web copy include:

• No creative strategy
• Misspelled words
• Poor grammar
• Illogical sentence structure
• Ambiguous statements
• Poor layout
• Lack of impact

Overview

We have over 20 years experience in professional copywriting, creative marketing and applied research. Our services include:

• Performing needs analysis

• Conducting market research

• Developing your creative strategy

• Writing your copy from start to finish

• Editing and rewriting existing copy

• Producing powerful text messages

• Emphasizing key selling points

• Eliminating confusing phrases

• Performing spelling/grammar checks

We also coordinate the provision of a total package comprising website design with e-commerce functionality, web copy and graphics design.

The development process

Before writing a single word, we interview you and determine exactly what your site should say, and then we say it in the best possible way. Our process is detailed and thorough, consisting of the following:

• What is the purpose of your website?

• What do you hope to achieve?

• What are you selling or offering?

• What is your competition offering?

• Who is your offer aimed at?

• Why should customers choose your offer?

• What are the benefits to the customer?

• What are the features of your offer?

• Do you require e-commerce functionality?

• What is your e-service strategy?

Once the copy is written, we balance those words with the site visual content to insure the balance of visual and written information bests represents your services and products. We maximize your strengths, communicate your professionalism and present your company in an exciting and inviting way, inviting visitors to your site to make immediate contact.

When we are finished, we have taken the elements of image, design, text and functionality and created a dynamic, effective and original web site, just for you!

Existing site upgrade

Commercehelper.com also works with existing websites. If your site is boring, or your image just doesn’t work, we can take it and recreate something that fits your actual needs. By utilizing all the above services, and applying them to an existing site, we can take a lackluster, dysfunctional web presence and convert it into success and profits.