Search Engine Optimization for E-commerce Catalog Pages

Organic & Sponsored Search Marketing

We offer a hands-on, case-by-case custom approach to search engine optimization (SEO). We realize that every business requires a different combination of techniques to increatse targeted traffic to their site.

Many website owners mistakenly believe that optimizing their site for free results listings on the front page of search engines will draw huge amounts of traffic to their site. After a month or two of waiting for Google to return results -- which typically don't meet the client's expectations of immediate gratification -- the webmaster is unhappy and ventures off to find a better traffic drawing method.

This is unfortunate, since often it is not the optimization work that is the problem, but the webmaster's or site owner's work (or lack of it).  Problems can range through site architecture, design, usability, and coding language. Usually webmasters cannot see how these areas effect the listings in the search results pages, and therefore do not consider them valid points nor a component of SEO.

Base SE Optimization

• Benchmark inclusion analysis report
• Thorough keyword analysis report
• Includes page optimization up to 15 pages; includes homepage and main keyword landing or section pages based upon latest and greatest optimization techniques
• Search engine hand submission and registration to major directories and engines, includes paid submissions of $390 fee (Yahoo $300, Inktomi $30, AskJeeves $30, Lycos $30)
• 90 day optimization/inclusion analysis report
• You are guaranteed to improve your rankings for all keywords selected
• No specific position guarantees, the more competitive the keyword the longer timeframe for top 20 rankings

Deep Indexing

• Internal submission of main keyword landing pages
• XML Submission
• Six-Month Optimization Maintenance
• Page optimization modifications
• Monthly optimization/inclusion analysis reports
• Ensures you that your site has the latest and greatest optimization techniques

One-Year Optimization Maintenance

• Page optimization modifications
• Monthly optimization/inclusion analysis reports
• Ensures you that your site has the latest and greatest optimization techniques
• Link Popularity
• 100 highly relevant links
• Pay-Per-Click Management
• Setup Fee: Google Adwords and/or Overture
• Thorough keyword analysis report
• Monthly Management, ensure your keywords stay on top of your competitors

Web-Site Marketing

• Custom tailored marketing approach report
• Banner Campaigns
• Email Campaigns
• E-Commerce Affiliate Programs
  • Commission Junction
  • Froogle
  • Dealtime
  • Bizrate
  • Epinions
  • MySimon
  • E-Bay

Web Analytics, Site Optimization (requires installed analytics package)

• Conversion Analysis
• Management/Improvement of key performance indicator